Pabna University of Science and Technology

Faculty Profile

Md. Kamal Hossain

BBA, MBA in Marketing (RU) 

Assistant Professor (Marketing) 

Department of Business Administration

Pabna University of Science and Technology

Pabna, Bangladesh

Contact Information

+880 1711899998 (Personal)

+8801718485775 (Personal)

2293 (PABX)

kamal@pust.ac.bd (Office)

hossain.kamal7523@gmail.com (Personal)

Total Publications: 12

Total Publications (12)

12

Biography (1)

  • Md. Kamal Hossain is an Assistant Professor and faculty member of the Marketing Discipline at the Department of Business Administration of Pabna University of Science and Technology. He is now PhD student in area of marketing of this university. Md. kamal Hossain completed his MBA and BBA in Marketing from the University of Rajshahi. Earlier and passed Secondary School Certificate Examination (SSC) from pabna Ariadangi High School and Higher Secondary Certificate Examination (HSC) in Commerce group from Bogura cantonment public school and College both under Rajshahi Board in the year 2003 and 2005 with GPA 4.44 and 4.80 respectively. He teaches on some courses related to the Principles of Marketing, Marketing Management, Consumer Behavior, International Marketing, Product Planning and Implementation in business to undergraduate (BBA) students and Competive analysis and consumer research to postgraduate (MBA) students. Kamal's research interests include the areas of marketing, and telecommunication related contemporary issues especially Customer Value, Costs, Satisfaction, & Customer Equity. His research has been published in several nationally and internationally recognized journals and he attended many conferences organized in and beyond of the country. Some of his research has been funded through university competitive grants.

Education (5)

  • Ph.D. fellow on “Customer Switching behavior of telecommunication Industry in Bangladesh” in the Pabna University of Science and Technology, Pabna-6600, Bangladesh. Under the supervision of Dr. Md Omar Faruk Sarker, Professor, Department of Marketing, University of Rajshahi, Bangladesh and Dr. Md. Hasebur Rahman, Associate Professor, Department of Business Administration, Pabna University of Science and Technology, Pabna-6600, Bangladesh.
  • Master of Business Administration (M.B.A.) (Course work and a thesis) In Department of Marketing in 2011 from University of Rajshahi (RU), Rajshahi-6205, Bangladesh securing CGPA 3.645 (in scale of 4.00).
  • Bachelor of Business Administration (B.B.A.) in Department of Marketing in the year 2010 from University of Rajshahi (RU), Rajshahi-6205, Bangladesh securing CGPA 3.60 (in scale of 4.00).
  • Higher Secondary Certificate (HSC) Examination in 2005 with GPA 4.80 (in scale of 5.00) from Bogura cantonment Public School and College, Bangladesh.
  • Secondary School Certificate (SSC) Examination in 2003 with GPA 4.44 (in scale of 5.00) from Ariadangi High School, Pabna, Bangladesh.

Teaching Experience (2)

  • Assistant Professor in the department of Business Administration at Pabna University of Science and Technology (PUST),Pabna 6600, from 25th November 2016 to present.
  • Lecturer in the Department of Business Administration at Pabna University of Science and Technology (PUST),Pabna 6600, from 25th November 2014 to 24th November 2016.

Administrative or Other Experience (2)

  • Ex Assistant Student Advisor at Pabna University of Science and Technology
  • Coordinator EMBA, Batch-10, Department of Business Administration, Pabna University of Sciences and Technology.

Research Interests (1)

  • Research interests include the areas of marketing, and Telecommunication related contemporary issues especially Customer Value, Customer switching, Costs, Satisfaction, & Customer Equity.

Journal Articles (12)

  • Md. Redwanuzzaman, Md. Kamal Hossain The Attitude of Management towards Green Banking Adoption: An Empirical Study on Commercial Banks in Bangladesh, Published in Journal of Marketing, Rajshahi University, Vol. 12, No. 02, July-December 202 Z2. pp 96. JBS-ISSN:2303-9884.
  • Kamal Hossain & Soleman Mollik,Customers’ Perception towards Telecommunication Industries in Bangladesh- A study on Grameenphone,Journal of Integrated Marketing Communications and Digital Marketing,Volume-3, Issue-1 (January-June, 2022)
  • Ahmed, Haroon, Tambi & Hossain - The Challenges of Secondary Level Business Education In Bangladesh,Jurnal Pendidikan, Volume 22, Nomor 1, Maret 2021, 58-70
  • Masud Rana, Md. Abdullah Al Mamun., Md. Kamal Hossain, & Rebeka Sultana Rekha, (2021). "The nexus between scholarship programs and higher education". Published in SN Social Sciences, A Springer Nature Journal 1(8), 1-23.
  • Redwanuzzaman, M., Hossain, M. K., & Rana, M. (2021). Determinants of Garment Owners’ Perceptions in Selection of Banks: Evidence from Bangladesh, Published in BUFT Journal of Business & Economics, Vol. 02, 2021. pp 35-47. ISSN (print): 2664-9942.
  • Md. Kamal Hossain, Subrata Kumar, Muhammad Ataur Rahman,Consumers’ Attitudes Towards Different Brands of Soft Drinks in Bnagladesh: An Emperical Study on Rajshahi Metropolitan City,Volume : 6 | Issue : 9 | September 2016 | ISSN - 2249-555X | IF : 3.919 | IC Value : 74.50
  • Md. Kamal Hossain, Subrata Kumar, Muhammad Ataur Rahman Consumer Perception of Selecting Brand: A Comparative study Between Pepsi Cola and Mojo Cola. Global Discloser of Economics and Business.Vol.5, No.1, 2016, 9th Issues, pp. 47-56. abcjournals@gmail.com , ISSN: 2305-9168 (p); ISSN: 2307-9592 (e).
  • Md. Kamal Hossain, Masud Rana , Faysal Ahmed Impact of recession on ready-made garments of Bangladesh: A critical analysis. International Journal of Applied Research 2016; 2(9): 85-90, www.allresearchjournal.com, ISSN Print: 2394-7500, ISSN Online: 2394-5869.
  • Md. Kamal Hossain, Mohammad Ataur Rahman, Subrata Kumar Impact of Persuasive Television Advertisement on Changing Buyers Buying Behavior of Baby Products in Dhaka City, Bangladesh ,International Journal of Economics,Commerce and Management,United Kingdom. Volume IV,Issue 9, September 2016,pp 241-250, http://ijecm.co.uk/ ISSN 2348-0386,
  • Masud Rana, Md. Kamal Hossain and Rebeka Sultana Rekha Profitability and liquidity of conventional banking and Islamic banking in Bangladesh: A comparative study. International Journal of Applied Research 2016; 2(9): 318-327, www.allresearchjournal.com, ISSN Print: 2394-7500 ISSN Online: 2394-5869.
  • “Promotional Tools Used in Tourism Industry of Bangladesh” Md Masud-Ul-Hasan,Md. Asfaqur Rahman, Md. Kamal Hossain, International Journal of EngineeringTechnology, Management and Applied Science (IJETMAS) Volume. 3, Issue: 5, ISSN: 2349-4476, May, 2015
  • “Issues and Challenges in Shrimp Export Marketing of Bangladesh” Md. Masud-Ul-Hasan, Md. Kamal Hossain, Md. Asfaqur Rahman, International Journal of Engineering Technology(IJETMAS), Management and Applied Science Volume. 3, Issue: 5, ISSN: 2349-4476, May, 2015.

Conducted Courses (8)

  • Principles of Marketing
  • Marketing Management
  • Marketing Planning and Implementation
  • Marketing Promotion
  • Consumer Behavior
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Bangladesh Studies

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