Faculty Profile
S. M. Shahedul Alam
BBA and MBA (Major in Marketing), Begum Rokeya University, Rangpur
Assistant Professor
Department of Tourism and Hospitality Management
Pabna University of Science and Technology
Pabna, Bangladesh
Contact Information
shahedul.alam@pust.ac.bd (Office)
shahedul1992@gmail.com (Personal)
Total Publications: 16
Biography (1)
- S. M. Shahedul Alam is an Assistant Professor in the Department of Tourism and Hospitality Management at Pabna University of Science and Technology, Bangladesh, where he has been serving since 2021. His academic expertise spans across digital marketing, research methods, tourism marketing, cultural tourism, and sustainable tourism. He previously worked as a Lecturer at both Pabna University and Primeasia University. Alam holds an MBA with distinction in Marketing from Begum Rokeya University, Rangpur, Bangladesh. Alam is also an active researcher, having published numerous articles in renowned journals on topics such as sustainable tourism, customer satisfaction, and tourism recovery post-pandemic. His research has been supported by various grants, and he has led several significant research projects, focusing on the challenges and opportunities in Bangladesh's tourism and hospitality sector. In addition to his academic roles, Alam has extensive administrative experience, including serving as Assistant Provost and Program Coordinator at various educational institutions. His contributions are further recognized through his books on sustainable tourism and tourist behavior.
Education (4)
- MBA_Major in Marketing_December 2014_Department of Marketing, Begum Rokeya University, Rangpur
- BBA_Major in Marketing_December 2013_Department of Marketing, Begum Rokeya University, Rangpur
- HSC_Business Studies_July 2009_Rangpur Govt. College, Rangpur, Dinajpur Board, Bangladesh
- SSC_Science_June 2007_Collectorate School and College, Rangpur, Rajshahi Board, Bangladesh
Teaching Experience (5)
- Assistant Professor (September 14, 2021- Present), Department of Tourism and Hospitality Management, Pabna University of Science and Technology, Pabna, Bangladesh. Teaching Digital Marketing, Research Methods, Applications of Research Methods, Tourism and Hospitality Marketing, Tourist Behavior, Service Marketing, Cultural Tourism, Tourism in Bangladesh, Strategic Tourism Marketing, Tourism Entrepreneurship Development, and related business courses. Conducting research on Tourism, Sustainable Tourism, Customer attitudes, Principles of Marketing, Microeconomics and Entrepreneurship developments. Also supervising undergraduate intern students.
- Lecturer (September 14, 2019- Present) Department of Tourism and Hospitality Management, Pabna Science and Technology University, Pabna, Bangladesh.
- Lecturer (October 2016- September 2019) Department of Business Administration, School of Business, Primeasia University, Banani, Dhaka, Bangladesh.
- Research Fellow (April 2015- March 2016) HEQEP Sub- Project CP No. 3068, Business Research Bureau, Faculty of Business Studies, Begum Rokeya University, Rangpur, Bangladesh.
- Lecturer (Part-Time) (November 2014 -November 2015) Faculty of Business Studies, Northbengal Institute of Development Studies (NIDS), Rangpur, Bangladesh. (An English medium honors college under National University, Gazipur). House # 47' Road # 02' Sarker Bari' Islambag' R.K. Road' Rangpur-5400' Bangladesh.
Administrative or Other Experience (4)
- Assistant Provost (July 2022- July 2023) Bangabandhu Sheikh Mujibur Rahman Hall, Pabna Science and Technology University, Pabna, Bangladesh. Counseling students about their problems and maintaining a peaceful environment inside the hall; Building awareness about the university code of conduct among the students.
- Program Coordinator (July 2018- Present); Entrepreneurship Development Training (EDT) Program of Center for Research and Entrepreneurship Development (CRED). BIHAS, Apt. # 301, House# 28, Road # 1/A, Block # J, Baridhara, Dhaka –1212, Bangladesh.
- Assistant Proctor (December 2017- September-2019); Proctor Office, Primeasia University, Banani, Dhaka, Bangladesh.
- Internship Coordinator (December 2016- September-2019); BBA Program, Department of Business Administration, School of Business, Primeasia University, Banani Dhaka, Bangladesh
Research Interests (1)
- Mr. Alam's research explores various fields, including technological applications in business, the impact of Industry 4.0 on tourism and hospitality, tourism marketing strategies and consumer behavior, entrepreneurship development in the tourism sector, sustainable tourism development and poverty alleviation, and tourism industry recovery in the post-COVID-19 era.
Journal Articles (14)
- Rana, M., Siddieq, M. M., Islam, H., & Alam, S. S. (2025). Evaluating the Impact of Sustainable Energy Access on Achieving SDGs in Eastern Asia: A Quantitative Approach. Energy 360, 100031. DOI: https://doi.org/10.1016/j.energy.2025.100031. Publisher: Elsevier.
- Rana, M., Al Mamun, M. A., Hossain, M. K., Rekha, R. S., & Alam, S. M. (2025). Understanding the adoption of renewable energy technologies by households in South Asia: a theory of planned behavior perspective. Discover Sustainability, 6(1), 1-17. DOI: https://doi.org/10.1007/s43621-025-01051-w. Publisher: Springer, Q1 (Scopus).
- Alam, S. M. Shahedul (2023). Industry 4.0: Challenges and Opportunities of Tourism and Hospitality Industry in Bangladesh. Journal of Business Studies, Pabna University of Science and Technology, 4(1), 149-176. DOI: https://doi.org/10.58753/jbspust.4.1.2023.25
- Alam, S. M. Shahedul (2023). Tourism Recovery Strategies on Post Covid-19 Pandemic: A Review. International Journal of Tourism and Hospitality, 3(2), 1-8.DOI: https://doi.org/10.51483/IJTH.3.2.2023.1-8
- Alam, S. M. Shahedul (2022). Tourism and Hospitality Management Education in Bangladesh: Problems and Prospects. Journal of Business Studies, Pabna University of Science and Technology, 3(1), 145–154. DOI: 10.58753/jbspust.3.1.2022.9
- Rahman, A H M Habibur, Quayyum, Zahidul., Alam, S. M. Shahedul., (2021) Determining Entrepreneurial Potentiality of University Graduates. FREPD'S PUBLICATION RELATED TO EDUCATION RESEARCH PAPERS: 2019-2020. 5-38.
- Alam, S. M. Shahedul, Md. Ashikur Rahman Avi, Sraboni Bagchi., (2021). Investigating the Responsible Tourist Behaviour in Ecotourism Destination: A Study on Saint Martin’s Island in Bangladesh. International Tourism and Hospitality Journal 4(9): 1-15. DOI: https://doi.org/10.37227/ITHJ-2021-08-1118
- Alam, S. M. Shahedul, Hasan, Ahmed Rizvan, and Borman, Tanmay., (2021). IT Freelancing in Bangladesh: Assessment of Present Status and Future Needs. In: Journal of Economics and Business, Vol.4, No.1, 33-56.DOI: 10.31014/aior.1992.04.01.320
- Bagchi, S., Shimul Ray, Alam, S. M. Shahedul, Rahman, Md. Ashikur., (2021) Avi Assessment of Tourist Satisfaction: A Study on Shrine of Lalon Shah, Bangladesh. IOSR Journal of Business and Management (IOSR-JBM) Volume 23, Issue 8. Ser. VII (August 2021), PP 30-39.
- Alam, S. M. Shahedul, Md Ferdush Rahman, Shaikh Majedul Huq, and Md Kamruzzaman. (2020). Measuring the Tourist Satisfaction Towards the Man-made Theme Park in Bangladesh: A Comprehensive Study on Some Selective Sites. International Journal of Hospitality & Tourism Management, Vol- 4, Issue no. 1, P (8-14). DOI: 10.11648/j.ijhtm.20200401.12
- Alam, SM Shahedul, and Md Nazrul Islam. "Measuring customers’ satisfaction towards the real estate company in Bangladesh: a study on a real estate company in Dhaka city." Journal of Primeasia University 17, no. 1 (2018): 1-24.
- Rahman, M. F., Alam, S. M. Shahedul., Nekmahmud, M. (2017). “Measuring People’s Attitude towards the Life Insurance in Rangpur City Corporation in Bangladesh.” International Journal of Economics & Management Sciences, 6(2), UK. DOI: 10.4172/2162-6359.1000407
- Huq. Shaikh Majedul and S M Shahedul Alam,(2016). "SUSTAINABLE TOURISM DEVELOPMENT: A STRATEGIC VIEW OF POVERTY ALLEVIATION IN BANGLADESH." Journal of Business Research 1 (2), 107-119
- Huq, S. M., Alam, S. M. Shahedul., Nekmahmud, M., Mst. S. A., Alam, S. M. S., (2015). Customer’s Attitude towards Mobile Advertising in Bangladesh. International Journal of Business and Economics Research, 4(6): 281-292, USA. DOI: 10.11648/j.ijber.20150406.13
Published Book (2)
- Alam, S. M. S., “Tourist Attitude,” Lambert Academic Publishing, 2016, Germany.
- Alam, S. M. S., “Sustainable Tourism Development and Poverty Alleviation,” Lambert Academic Publishing, 2017, Germany.
Conference and Seminar Attended (15)
- “Training on Fire Fighting” held on 19 and 20th August, 2019. Organized by- Proctor Office, Primeasia University, Dhaka, Bangladesh.
- “Annual Banking Conference-2018” held on 07-08 November 2018. Organized by- Bangladesh Institute of Bank Management (BIBM).
- Workshop on “Research Methods and Data Analysis using STATA & Eviews-2018” held on 06-08 August 2018. Organized by- Institutional Quality Assurance Cell (IQAC), Primeasia University, Dhaka, Bangladesh.
- “Bangladesh Youth symposium 2018” held at Primeasia University. Organized by: Youth School for Social Entrepreneurs’(YSSE) on 4th August 2018.
- Workshop on “Student Psychology, Personality Trait Analysis & Stress Management; Time Management & Cooperative Learning; Effective Communication & Delivery.” Training sessions conducted by LEAD on 17th and 18th July 2018. Organized by- Institutional Quality Assurance Cell (IQAC), Primeasia University, Dhaka, Bangladesh.
- 13th International Knowledge Globalization Conference “Workshop on E-Learning-Use of Moodle: Level-1” held on 25th February 2018 at Dhaka, Bangladesh. Jointly organized by: International University of Business Agriculture and Technology, Bangladesh & Knowledge Globalization Institute, USA.
- 13th International Knowledge Globalization Conference “Workshop on Achieving Excellence in Academic Research” held on 24th February 2018 at Dhaka, Bangladesh. Jointly organized by: International University of Business Agriculture and Technology, Bangladesh & Knowledge Globalization Institute, USA.
- Workshop on “Enterprise Risk Management for Financial Institutions” held at Bangladesh Institute for Professional Development (BIPD) Auditorium, Fareast Tower, 35 Topkhana Road, Dhaka-1000 on 08 & 09 August 2017. Organized by-Bangladesh Institute for Professional Development (BIPD).
- A seminar on “Government Budgeting Practices in Bangladesh” held at Primeasia University on 20 March 2017. Organized by- School of Business, Primeasia University.
- Training on “Online Teaching, Exam and Evaluation Techniques” held at Primeasia University on 26 November 2016. Organized by- Institutional Quality Assurance Cell (IQAC), Primeasia University.
- A seminar on “Education and Skills for Career in Marketing” held at Begum Rokeya University, Rangpur on November 03, 2015. Professor Dr. S. M. Kabir, Department of Marketing, University of Rajshahi is presented as the keynote speaker at this seminar.
- An international seminar on “Contemporary Issues in Business Research” held at Begum Rokeya University, Rangpur on August 06, 2015. Professor Dr. Shah Azam, Department of Marketing, University of Rajshahi is presented as the keynote speaker at this seminar.
- An international seminar on “Research Methodology in Business Education”, Key Note Speaker was Professor Dr. Abhinaya Chandra Saha, Director, IBA, Rajshahi University, Organized by- Faculty of Business Studies, Begum Rokeya University, Rangpur. Date: 23 May 2015 for the day-long program.
- “Training on Real Data Analysis with SPSS”. Organized by- Faculty of Business Studies, Begum Rokeya University, Rangpur. Date: 18 April 2015 for the day-long program.
- Seminar on “Careers in Marketing” held at Begum Rokeya University, Rangpur on July 18, 2013. Organized by- Marketing Eye, Department of Marketing, BRUR.
