The Impacts of ATM Service Quality on Client Satisfaction and Loyalty: Study on Selected Banks in Bangladesh
DOI: https://doi.org/10.58753/jbspust.4.1.2023.17Purpose: This study investigates the impact of ATM service quality on customer satisfaction and loyalty. A comprehensive questionnaire based on relevant literature and focus group research was employed to gather primary data from 290 ATM users of four rep...
Neuroscience Marketing: Understanding the Mind of the Consumer
DOI: https://doi.org/10.58753/jbspust.4.1.2023.18Purpose: The article aims to shed light on how neuroscience and related scientific methodologies are being utilized to comprehend consumer behavior, preferences, decision-making processes and emotional responses to marketing stimuli. Methodology: A syst...
Role of Government in Expanding Solar Energy in Bangladesh
DOI: https://doi.org/10.58753/jbspust.4.1.2023.19Purpose: To examine loan financing in promoting solar energy use in the islands areas of Sandwip, Kutubdia and Hatia. Methodology: A household survey method using questionnaires was used to collect primary data for the study from three island areas. The ...
Impact of Profitability of Banking Industry on Gross Domestic Product (GDP) in Bangladesh
DOI: https://doi.org/10.58753/jbspust.4.1.2023.20Purpose: This study aims at exploring the impact of profitability using Return on Asset (ROA), Return on Equity (ROE), Expenditure-Income Ratio (EIR) and Net Interest Margin (MIR) on GDP in Bangladesh. Methodology: The data are collected from the annua...
The Impact of Social Compliance Practices on the Ready-Made Garment Industry in Bangladesh
DOI: https://doi.org/10.58753/jbspust.4.1.2023.21Purpose: This study aims to investigate the impact of social compliance in the Ready-Made Garment (RMG) industry in Bangladesh. Methodology: Using a qualitative methodological approach, the research employed convenient sampling to gather data from vario...
Factors affecting Entrepreneurship Development under BSCIC Estates: A Study on Rajshahi District
DOI: https://doi.org/10.58753/jbspust.4.1.2023.22Purpose: The prime objective of this study is to materialize the targets set by the BSCIC Estate regarding entrepreneurship development in Rajshahi district and indentifies the factors that impede in developing entrepreneurship. Methods/Approach: This i...
Assessing the Factors Affecting Sustainability and Conservation of Ecotourism Resources: An Empirical Study on Sundarban
DOI: https://doi.org/10.58753/jbspust.4.1.2023.23Purpose: The key objective of this study is to determine whether the different factors, such as water vehicle movement through Sundarban, Oil spills on the river water, stakeholder associations, deforestation, etc are affecting positively or negatively th...
COVID-19 and Financial Distress: A study on Private Commercial Banks in an Emerging Economy
DOI: https://doi.org/10.58753/jbspust.4.1.2023.24Purpose: The purpose of this research is to predict the financial distress risk of commercial banks in Bangladesh for the pre COVID-19 periods and during COVID-19 timeframes. This study also aims to analyses the effect of COVID-19 on the financial distres...
Industry 4.0: Challenges and Opportunities of Tourism and Hospitality Industry in Bangladesh
DOI: https://doi.org/10.58753/jbspust.4.1.2023.25Purpose: The study’s objective is to assess the challenges and opportunities of the Fourth Industrial Revolution (4IR) in the tourism and hospitality (TH) industry in Bangladesh. Methodology: This exploratory research is designed based on primary and s...
The Operational Aspects of Monetary Policy in Controlling the Demand and Supply of Money
DOI: https://doi.org/10.58753/jbspust.4.1.2023.26Purpose: The primary aim of this research is to examine how monetary policy operationally manages the demand and supply of money within Bangladesh’s economy. Methodology: This analysis is based on structured interviews conducted with 207 respondents fr...
Influence of service marketing mix on Perceived Brand Quality: Mobile Telecommunication Perspective in Northern Bangladesh
DOI: https://doi.org/10.58753/jbspust.4.1.2023.27Purpose: The study tried to identify the influence of service marketing mix on perceived brand quality in mobile telecommunication industry with the reference to northern Bangladesh. Methodology: Research model has been developed from the previous litera...
Users' Behavior on Diverse Toothpaste Brands in Bangladesh: An Experimental Survey on Dhaka City
DOI: https://doi.org/10.58753/jbspust.4.1.2023.28Purpose: In the modern marketing age, consumers are seen as the king or monarch of the market because the company’s offerings are designed, created, delivered, and communicated according to the target market's likes, preferences, tastes, and choices. Th...
Quality of Work Life (QWL) Among the Faculties of Public Universities in Bangladesh
DOI: https://doi.org/10.58753/jbspust.4.1.2023.29Purpose: Teachers are one of the main foundations of society and have a significant impact on how future generations develop, which in turn shapes nations. They therefore want and deserve a fulfilling career. The present empirical study will conduct among...
Corporate Governance Disclosure in Banking Sector: Some Observations from Dhaka Stock Exchange
DOI: https://doi.org/10.58753/jbspust.4.1.2023.30Purpose: All stakeholders in a corporation extensively rely on corporate governance disclosures (CGD) because they help the concerned parties make financial decisions concerning the business itself. In Bangladesh, the Company Act 1994 and the Banking Comp...
The Influence of the COVID-19 Pandemic on the Uptake of Technology-Enabled Banking in Bangladesh
DOI: https://doi.org/10.58753/jbspust.4.1.2023.31Purpose: This empirical study is conducted to analyze the impact of Covid-19 on the adoption of customer tech-driven banking services in Bangladesh. Methodology: The positivism paradigm was followed, and a deductive approach was considered to develop the...
Practices of Talent Management in Private Organizations of Bangladesh: A Descriptive Analysis
DOI: https://doi.org/10.58753/jbspust.4.1.2023.32Purpose: This study examines talent management practices in private organizations in Bangladesh, focusing on practical implementation and identifying associated challenges. Methodology: Employing a descriptive research design, data is collected through i...
