Journal Name: Journal of Business Studies
ISSN: ISSN 2410-8170Title: | Assessing the Factors Affecting Sustainability and Conservation of Ecotourism Resources: An Empirical Study on Sundarban |
Author(s): | G. M Selim Ahmed |
Keywords: | Sundarban, Ecotourism Resources, Sustainability & Conservation, Ecosystem, Stakeholders.¬¬ |
Doi: | https://doi.org/10.58753/jbspust.4.1.2023.23 |
Download: | https://pust.ac.bd/uploads/pust-journals/pdf/1723312916.pdf |
Abstract
Purpose: The key objective of this study is to determine whether the different factors, such as water vehicle movement through Sundarban, Oil spills on the river water, stakeholder associations, deforestation, etc are affecting positively or negatively the sustainability and conservation of ecotourism resources in Sundarban. Apart from this, the motive of the research is also to find out the Eco-tourism practices and conservation of Sundarban for growing sustainability in the tourism industry in this country. Methodology: The research is exploratory, and a survey research method has been used, involving 70 visitors who have already visited or wish to visit Sundarban. Secondary data has been used in addition to primary data. Direct and indirect sources were used to procure the data. The purposive sampling method was used to collect the data because the researcher obtained data from those who had already experienced or wished to travel to Sundarban. The data has been analyzed by using SPSS (Version 23.) (including linear regression analysis with ANOVA, graphs, chart percentages, etc). Findings: According to the test results, apart from the Drawback of Government rules and regulations respondents and experts find that the majority of the independent variables, such as (Oil spills on river water, Building Rampal thermal electric plants, Deforestation, Lack of Stakeholders association, Lack of Arranging Seminar or another program to raise awareness, Lack of maintaining sustainable issues, Negligence in conserving ecotourism resources) are affecting sustainability and conservation of eco-tourism resources in Sundarban. Originality: The research exposes the factors affecting the sustainability and conservation of ecotourism resources in Sundarban and provides some strategic solutions. Research Limitations: The sample size of those who participated in the research could have been larger.
